Media convergence is hands-down the most critical, disruptive trend in our industry today. How can you leverage it to your advantage?
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down how retargeting works and providing you with tips and tricks for implementing efficient retargeting campaigns.
Take a look at the unique OOH campaign MBuy and JC Decaux worked on with Shedd Aquarium to promote their Amphibians exhibit.
MBuy takes a look at the rapidly increasing use of mobile in China.