Digital audio has added a soundtrack to our mundane activities, and it is easier than ever. In turn, marketers have a new route to reach people while they are not looking directly at a screen.
The idea of Artificial Intelligence (AI) has completely transformed in the past few years. AI is more than Siri and website cookies now, but remains relatively new to the marketing space.
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Authored by: Carlee Benson, Alexander Glennon, Diana Klonaris, and Alix Ruder
As we all continue to learn what our “new normal” is and get accustomed to it, there are hundreds of news articles coming out each week and it’s hard to keep up.
10 years ago, MBuy was founded with the goal of helping advertisers by providing a better way to buy and execute traditional media. That goal quickly expanded to include digital media, and, for a short time, MBuy even had its own DSP. Since then, we’ve continuously adapted and evolved as we’ve vetted new technologies and ways to best serve our partners.