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Tik Tok is the fastest growing social media platform with an anticipated 1.5 billion active users by the end of 2022. The platform’s short form video content has taken the world by storm with the average user spending over 52 minutes a day on the app.

The desire to travel is stronger than ever due to the rise in Next-Gen travelers. Next-Gen consists of 151 million Millennials and Gen Z-ers with $350 billion in spending power in the United States.

Major Companies are becoming more proactive regarding the environmental and social effects that arise because of their business operations. In an ever-changing landscape, consumers are opting to do business with brands that are transparent about their environmental and social impacts and take initiative to mitigate them.

Digital audio has added a soundtrack to our mundane activities, and it is easier than ever. In turn, marketers have a new route to reach people while they are not looking directly at a screen.

The idea of Artificial Intelligence (AI) has completely transformed in the past few years. AI is more than Siri and website cookies now, but remains relatively new to the marketing space.

For 12 years, MBuy has provided media planning, buying & optimization services across digital & traditional channels helping brands reach their target audience across relevant media.

Authored by: Carlee Benson, Alexander Glennon, Diana Klonaris, and Alix Ruder

Authored by Andy Jacobson, SVP, Global Sales, Mediaocean

Authored by Fraser Woollard, SVP, Business Development, Mediaocean