The desire to travel is stronger than ever due to the rise in Next-Gen travelers. Next-Gen consists of 151 million Millennials and Gen Z-ers with $350 billion in spending power in the United States.
Major Companies are becoming more proactive regarding the environmental and social effects that arise because of their business operations. In an ever-changing landscape, consumers are opting to do business with brands that are transparent about their environmental and social impacts and take initiative to mitigate them.
Digital audio has added a soundtrack to our mundane activities, and it is easier than ever. In turn, marketers have a new route to reach people while they are not looking directly at a screen.
MBuzz: Hey Siri? Answering all of your AI questions
The idea of Artificial Intelligence (AI) has completely transformed in the past few years. AI is more than Siri and website cookies now, but remains relatively new to the marketing space.
Introducing our Performance Marketing Division
For 12 years, MBuy has provided media planning, buying & optimization services across digital & traditional channels helping brands reach their target audience across relevant media.
MBuzz: Are QR Codes the future of video advertising?
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Authored by: Carlee Benson, Alexander Glennon, Diana Klonaris, and Alix Ruder
COVID-19 Marketer Reactions
Authored by Andy Jacobson, SVP, Global Sales, Mediaocean
Authored by Fraser Woollard, SVP, Business Development, Mediaocean