More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
Lately it has been hard to avoid reading about how important advertising in China is for states and Destination Marketing Organizations (DMOs). Yet planning and buying media in China is very different to the countries tourism brands typically buy in, such as the UK, Australia, and Canada.
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
How do you know if your ads are being viewed? Many advertisers are asking themselves that very question.
For many years, cable subscribers have had to pay monthly fees to rent set-top boxes, which represent a significant revenue stream for the cable/satellite/telco TV industries. This is quickly changing due to pending FCC regulations that will rewrite the rulebook for those companies while also adding additional competition.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Marketing done right establishes a long-term relationship that starts with inspiration and continues throughout planning, booking, the actual traveling, and beyond. Here's how I experienced Discover Los Angeles' recent campaign as a potential visitor.