Should the term “cable cutting” pose fear for advertisers who traditionally utilize cable TV as their primary advertising channel? The answer for now is no. People aren’t watching less video, they are simply changing where and how they watch them.
Highlights from the Modern Healthcare's 3rd Annual Strategic Marketing Conference where industry leaders discussed trends and best practices in healthcare branding and marketing.
Highlights from the 3rd Annual Hospital Marketing and Communications Summit where thought leaders from hospital and health systems discussed consumer-centric strategies to gain a competitive edge in a crowded marketplace.
More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
Lately it has been hard to avoid reading about how important advertising in China is for states and Destination Marketing Organizations (DMOs). Yet planning and buying media in China is very different to the countries tourism brands typically buy in, such as the UK, Australia, and Canada.
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
How do you know if your ads are being viewed? Many advertisers are asking themselves that very question.