What makes retail media unique is that the retailer’s first party data is being used, rather than third party data from other sources. Retail Media reaches consumers in a familiar atmosphere, while they are already planning to purchase. This non-disruptive ad experience adds to their scroll-based shopping while creating an easily measurable back end for advertisers.

Installing GA4 as early as possible is crucial in understanding the differences between the two properties and how to adjust your web analytics goals and expectations once GA4 is our only available source! Although Google publishes technical articles to describe the methodologies behind each property, your most valuable data points will come from your own first-party data – from both of your GA properties while referencing the same time frame.

As privacy issues continue to be of importance to the public, understanding cookies and how advertisers should handle them has never been more important. This has led both governing bodies (FTC, EU) and major ad tech companies (Apple, Google) to create laws and shift their privacy policies in order to gain control of cookie use.

With the constant fluctuation of auction prices and the intense competition for SERP (Search Engine Results Pages) ad placement, it can be difficult to keep your advertising costs under control. Combat inflation across your search marketing campaigns with these expert tips and tricks from our seasoned team of search engine marketing pros.

In the Advertising Industry, data is continuing to evolve how marketers think, plan and strategize on a daily basis. Our mission at MBuy has always been to stay ahead of all technological advancements and deploy solutions that allow us to do our work better, faster and most importantly - with the highest level of efficiency possible.