From experiencing Aloe Blacc on the National Mall to watching the fireworks over Nationals Park, IPW never seems to disappoint. Here are our takeaways from this larger than life event.
More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
Lately it has been hard to avoid reading about how important advertising in China is for states and Destination Marketing Organizations (DMOs). Yet planning and buying media in China is very different to the countries tourism brands typically buy in, such as the UK, Australia, and Canada. China’s economy can be complicated to navigate and volatile at times; and with additional complications ranging from governmental restrictions to differing media consumption trends, navigating China can be complex.
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
Marketing done right establishes a long-term relationship that starts with inspiration and continues throughout planning, booking, the actual traveling, and beyond. Here's how I experienced Discover Los Angeles' recent campaign as a potential visitor.