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Decoding China: Advertising Tips and Tricks

Lately it has been hard to avoid reading about how important advertising in China is for states and Destination Marketing Organizations (DMOs).  Yet planning and buying media in China is very different to the countries tourism brands typically buy in, such as the UK, Australia, and Canada.  China’s economy can be complicated to navigate and volatile at times; and with additional complications ranging from governmental restrictions to differing media consumption trends, navigating China can be complex.