MBuzz: Unfriended: Is It Time to Move on From Facebook Ads?
Recent news beyond the marketing realm has been painting Meta (Facebook’s parent brand) in a bad light. There have been rising concerns from investors regarding CEO Mark Zuckerberg’s insistence on committing to the Virtual Reality world coined the Metaverse. However, public opinion has been teetering towards apathy towards the new technology, leading to concerns for the tech leader’s direction and future.
How to Choose Social Platforms for Your Advertising
The primary platforms used in advertising are Facebook, Twitter, LinkedIn, and Instagram. Here’s a quick breakdown of their pros and cons, and what you need to keep in mind when building social campaigns.