MINDBODY Enlists MBuy For 2020 National Paid Media Efforts
Chicago, IL - MBuy, the leading media planning and buying applied-technology service company, entered into an agreement with Mindbody, the leading technology platform for the wellness industry, to expand their advertising efforts nationally.
MBuy was brought on to expand Mindbody’s paid media strategy across B2B and B2C, integrating TV, streaming, video, radio, podcasts, display, mobile, native and social.
Upfronts: Let’s Reset the Base!
From Madison Avenue to Wacker Drive grumbles can be heard surrounding the importance or even the need for annual TV Upfronts. It seems every year we hear the same thing: “TV Upfronts need to change!” but here we are, another year later, talking about Upfronts again.
Proposed FCC regulation will change the way we watch TV
For many years, cable subscribers have had to pay monthly fees to rent set-top boxes, which represent a significant revenue stream for the cable/satellite/telco TV industries. This is quickly changing due to pending FCC regulations that will rewrite the rulebook for those companies while also adding additional competition.
MBuy's VP of Media Operations, Meghan Grienenberger, discusses the 5 ad tech trends small agencies should embrace with caution
Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution
by Meghan Grienenberger for Adotas
When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.
MBuy's VP of Media Operations, Meghan Grienenberger, discusses her predictions for 2016 with MediaPost
Mediaocean On Acquisitions And Media Convergence in 2016
by Tobi Elkin for MediaPost
RTBlog checked in with ad tech software firm Mediaocean for thoughts on 2016. Bill Wise, CEO, and Meghan Grienenberger, VP of Media Operations at MBuy, a division of Mediaocean, weighed in with predictions.
Magnani Continuum Marketing and MBuy Named Agencies of Record for Advertising and Marketing by Cat’s Pride
CHICAGO, IL, October 19, 2015 — Magnani Continuum Marketing today announced that it has been named agency of record by Oil-Dri Corporation of America for Cat’s Pride®, a leading brand of high-performance lightweight cat litters. Chicago-based Magnani Continuum Marketing will provide creative and strategic marketing support across broadcast, online, digital and social channels. Media planning and purchasing will be handled by Chicago-based MBuy.
L.A. Tourism and Convention Board Prepares to Increase Visitors, Selects MBuy as International Media Solutions Partner to Reach Travelers
MBuy has been appointed by the Los Angeles Tourism & Convention Board (L.A. Tourism) as its international media solutions partner. MBuy was selected based on its travel & tourism experience, media expertise, and technology offerings. As part of the appointment, MBuy will partner with L.A. Tourism’s creative and strategy agency of record, HEILBrice, to drive increased international visitation.
MBuy Selected as Media Solutions Partner of Record for Corner Bakery Cafe
Downtown Partners Chicago (DPC) and MBuy have been appointed by Corner Bakery Cafe as its advertising agency and media solutions partner of record, respectively. The partners were selected based on their creativity, integrated marketing and media expertise, and technology offerings.
MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns
Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution.
MBuy Signs Multi-Market TV Ratings Deal With Rentrak
Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Mediaocean’s MBuy, which will use Rentrak’s TV ratings currency in Chicago, Des Moines, Detroit, Grand Rapids, Indianapolis, Louisville, Milwaukee and St. Louis.