The AMA (American Marketing Association) Symposium for the Marketing of Higher Education 2017 was recently held in Atlanta, and this was MBuy’s second year as a sponsor. Typically, this conference features a full schedule of programming with session after session offering a wealth of knowledge—and this year was no different.
MBuy is a longtime sponsor of Ad Age Small Agency Conference & Awards because we believe small agencies have big ideas and deserve acknowledgement and a platform to learn and grow. This year MBuy was provided the opportunity to deliver opening remarks for the event. Addressing current challenges in the space, our VP of Analytics, Neha Misra delivered a well-received discussion speech on how agencies can leverage convergence to transition from project to AOR status.
From experiencing Aloe Blacc on the National Mall to watching the fireworks over Nationals Park, IPW never seems to disappoint. Here are our takeaways from this larger than life event.
At the B2B Marketing Exchange in Scottsdale, AZ February 19th-21st the MBuy team met performance marketers looking to gain insights on how to optimize buying and sales cycles from a B2B perspective. Here are three key takeaways from the event:
Highlights from the Modern Healthcare's 3rd Annual Strategic Marketing Conference where industry leaders discussed trends and best practices in healthcare branding and marketing.
Highlights from the 3rd Annual Hospital Marketing and Communications Summit where thought leaders from hospital and health systems discussed consumer-centric strategies to gain a competitive edge in a crowded marketplace.
More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
Read some highlights from eTail East to see how brands are using mobile apps, an omni-channel strategy, and data to optimize customer experience in retail.
Read some highlights and tips from the AdAge Small Agency Conference, including starting your first agency, project vs. AOR work, and more.