The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down how retargeting works and providing you with tips and tricks for implementing efficient retargeting campaigns.
Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution.
Conventional wisdom suggests that programmatic advertising benefits from increased exposure to inventory and publishers. Makes sense, right? But not all publishers are the same and campaign performance will vary by campaign, advertiser, creative, seasonality, time of day, etc., across publishers. And the conventional wisdom used to identify high performing publishers frequently eliminates sites that are actually helping to drive performance.
Marketers have long struggled to find a common measurement between television and digital. With the introduction of Nielsen Digital Ad Ratings, marketers are presented with a highly accurate method to identify and measure the true audiences exposed to online ad campaigns utilizing a combination of Nielsen panel data with aggregated, anonymous demographic data from online data providers.