MBuy's VP of Media Operations, Meghan Grienenberger, discusses her predictions for 2016 with MediaPost
Mediaocean On Acquisitions And Media Convergence in 2016
by Tobi Elkin for MediaPost
RTBlog checked in with ad tech software firm Mediaocean for thoughts on 2016. Bill Wise, CEO, and Meghan Grienenberger, VP of Media Operations at MBuy, a division of Mediaocean, weighed in with predictions.
Magnani Continuum Marketing and MBuy Named Agencies of Record for Advertising and Marketing by Cat’s Pride
CHICAGO, IL, October 19, 2015 — Magnani Continuum Marketing today announced that it has been named agency of record by Oil-Dri Corporation of America for Cat’s Pride®, a leading brand of high-performance lightweight cat litters. Chicago-based Magnani Continuum Marketing will provide creative and strategic marketing support across broadcast, online, digital and social channels. Media planning and purchasing will be handled by Chicago-based MBuy.
L.A. Tourism and Convention Board Prepares to Increase Visitors, Selects MBuy as International Media Solutions Partner to Reach Travelers
MBuy has been appointed by the Los Angeles Tourism & Convention Board (L.A. Tourism) as its international media solutions partner. MBuy was selected based on its travel & tourism experience, media expertise, and technology offerings. As part of the appointment, MBuy will partner with L.A. Tourism’s creative and strategy agency of record, HEILBrice, to drive increased international visitation.
MBuy Selected as Media Solutions Partner of Record for Corner Bakery Cafe
Downtown Partners Chicago (DPC) and MBuy have been appointed by Corner Bakery Cafe as its advertising agency and media solutions partner of record, respectively. The partners were selected based on their creativity, integrated marketing and media expertise, and technology offerings.
MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns
Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution.
MBuy Sponsors Ad Age Small Agency Conference
Nielsen Digital Ad Ratings and the Digital GRP
Marketers have long struggled to find a common measurement between television and digital. With the introduction of Nielsen Digital Ad Ratings, marketers are presented with a highly accurate method to identify and measure the true audiences exposed to online ad campaigns utilizing a combination of Nielsen panel data with aggregated, anonymous demographic data from online data providers.
Melissa Hodgon, VP and Media Director at Engauge discusses the benefits of programmatic for independent agencies
MBuy helps independent agencies navigate programmatic advertising strategies and implement real-time bidding capabilities.