Sound familiar? Unstructured big data, traditional/digital channels, creative, brand lift studies, attribution - all happen in isolation. A disconnected repository of rich intelligence and the inability to make sense of it all - that’s been the reality and norm in our industry for quite some time now.
At the B2B Marketing Exchange in Scottsdale, AZ February 19th-21st the MBuy team met performance marketers looking to gain insights on how to optimize buying and sales cycles from a B2B perspective. Here are three key takeaways from the event:
Should the term “cable cutting” pose fear for advertisers who traditionally utilize cable TV as their primary advertising channel? The answer for now is no. People aren’t watching less video, they are simply changing where and how they watch them. Video on Demand or VOD services such as Hulu, Xfinity, and cable apps have video advertising slots in 15-30-60 second timeslots just as they are on television, allowing for relatively simple cross channel integration.
More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
How do you know if your ads are being viewed? Many advertisers are asking themselves that very question.
Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution
by Meghan Grienenberger for Adotas
When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
The digital industry is fast-paced, complex, and can be overwhelming. Check out our Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast landscape.