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What Cable Cutters Mean for Advertisers

Should the term “cable cutting” pose fear for advertisers who traditionally utilize cable TV as their primary advertising channel? The answer for now is no. People aren’t watching less video, they are simply changing where and how they watch them. Video on Demand or VOD services such as Hulu, Xfinity, and cable apps have video advertising slots in 15-30-60 second timeslots just as they are on television, allowing for relatively simple cross channel integration.

MBuy's VP of Media Operations, Meghan Grienenberger, discusses the 5 ad tech trends small agencies should embrace with caution

Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution

by Meghan Grienenberger for Adotas

When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.