VP, Data Science & Product
As VP of Data Science & Product, Alan oversees all things performance as it pertains to our clients’ marketing investments and internal product efforts, while managing a multidisciplinary team of analysts who specialize in applying data, technology, and strategy to transform how we service our clients. Over the past decade, he’s held many positions at MBuy, across nearly every department, which includes roles like being our previous Director of Strategy & Analytics, Manager of Yield & Trading Technology, and Optimization Analyst. Alan has helped shape the company’s campaign management and optimization practices, developed our award-winning reporting solution that powers business intelligence for all of our clients, and is a member of MBuys leadership team. Prior to MBuy, Alan worked on the Mediaocean side as a Product Manager, focusing on cross media analytics for companies like Allstate and Infinity. Alan is a graduate of Indiana University Bloomington with a BS in Informatics. During his undergraduate studies, he developed a mobile app that was featured by Apple as “What’s New and Noteworthy”. He is a Chicago native, loves Hoosier basketball, and is proud to say that he has worked for the same company his entire professional career.