SVP, Media Strategy and Operations
Mike joined MBuy in January of 2016. As the head of Media Operations, he is responsible for Everychannel media planning and buying across MBuy client portfolios, utilizing traditional and digital tactics. He is also responsible for the hiring and training of staff, evaluation and purchase of media resources, as well as business development and cross department integration. Over Mike’s media career, he has worked across all media types with a wide variety of categories: Retail, Entertainment, Automotive, Food & Beverage, Consumer Package Goods, Finance, Travel, and Restaurant. Mike is an active member of the Chicago media community, having served on the Chicago Advertising Federation, CIMA mentoring program, and as guest lecturer at Northwestern University, DePaul University and University of Chicago.