Director, Data Science & Product
Soubhan oversees MBuy’s Data Infrastructure, Media Optimization and Analytics Products, spearheading the end-goal vision with an emphasis on organizational growth. Simultaneously, he is also responsible for managing and leading MBuy’s largest multichannel clients, formulating inventive strategies, advanced analytics and data insights for MBuy’s clientele. He co-developed MBuy’s proprietary Everychannel Management Platform (EMP), while leading its design, development and deployment for both internal and external stakeholders. Born in Iran, having lived in Dubai for 15 years, and spending 10 years in the United States, Soubhan has an incredible knowledge and expertise of the international stage.