How to Choose Social Platforms for Your Advertising
The primary platforms used in advertising are Facebook, Twitter, LinkedIn, and Instagram. Here’s a quick breakdown of their pros and cons, and what you need to keep in mind when building social campaigns.
Spotlight On: Kirsty King
Spotlight On is a series of employee profiles that will give our community insight into who MBuy is and the people that make us our best! Here we interview our Senior Business Development Director, Kirsty King.
What's everyone talking about? Programmatic.
Industry experts from SMG, Mindshare, Omnicom, Videology, and Performics discuss programmatic, its impact on their businesses, and where it's headed.
Buzzword Breakdown: Ad Blocking
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
Spotlight On: Jen (Hoelzle) Nilsson
Spotlight On is a series of employee profiles that will give our community insight into who MBuy is and the people that make us our best! Here we interview Jen (Hoelzle) Nilsson, our Director of Business Development.
What's Everyone Talking About? Mobile.
Industry experts from Facebook, Mindshare, and LiveRail discuss the current state and future of mobile advertising.
The Field Guide to Digital Marketing
The digital industry is fast-paced, complex, and can be overwhelming. Check out our Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast landscape.
Buzzword Breakdown: Cross-Device Targeting
The Buzzword Breakdown is a series of posts where we define common industry terms and how they work. Today, we're breaking down cross-device targeting.
What's Everyone Talking About? Convergence.
Industry experts from Mediaocean, Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
How to Leverage Media Convergence for a Greater ROI
Media convergence is hands-down the most critical, disruptive trend in our industry today. How can you leverage it to your advantage?