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Event Highlights: DigitalSummit Chicago

September 30, 2018

On Wednesday September 26th, team MBuy attended DigitalSummit Chicago. Like many industries, Media & Advertising has a rapidly changing landscape and the topics were diverse, ranging from “the future of AI” to “back to basics.” These two seemingly opposite concepts actually go hand in hand. As technology enhances and evolves, marketers have more opportunity than ever to deliver customized and personalized messages to their audience.

Recently, we published a thought leadership piece on going omni-channel--so we were excited to see that topic discussed throughout the conference. Presenters pointed out specifically that almost half of US marketers are expected to invest more in an omni channel strategy in 2019. Another topic that stood out was the importance of collaboration. As technology evolves, marketers are not only closer to their audiences, but agencies, advertisers, and industry stakeholders have the ability to communicate and integrate seamlessly to align on goals and strategy.  

Additionally, here are some other key takeaways from the event:

  • Get back to basics – keep your strategy seamless, simple, personal, and consistent
  • Consistency is key – Develop a single view of the customer and product that flows in-store and online
  • Always align – integrate teams & technologies, KPIs, and goals around customer centric metrics

MBuy has been providing media planning, buying, and optimization services across digital & traditional channels helping brands reach their target audience across relevant media for nearly a decade. Be sure to check out our success stories to learn more about delivering omni-channel solutions.