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There is no doubt that data is at the center of everything we do today. From grocery shopping to riding Bird scooters across the city, data has ingrained itself as the inevitable in our daily lives.

As consumers, we are spending more and more everyday, simultaneously increasing consumption by greater numbers on a yearly basis. Since 2012, consumer expenditure in the United States has increased by approximately 14% in billion dollar values. Now you may be asking yourself why all of this matters.