At the B2B Marketing Exchange in Scottsdale, AZ February 19th-21st the MBuy team met performance marketers looking to gain insights on how to optimize buying and sales cycles from a B2B perspective. Here are three key takeaways from the event:
Should the term “cable cutting” pose fear for advertisers who traditionally utilize cable TV as their primary advertising channel? The answer for now is no. People aren’t watching less video, they are simply changing where and how they watch them.