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Take a look at the unique OOH campaign MBuy and JC Decaux worked on with Shedd Aquarium to promote their Amphibians exhibit. 

MBuy takes a look at the rapidly increasing use of mobile in China.

Conventional wisdom suggests that programmatic advertising benefits from increased exposure to inventory and publishers.  Makes sense, right?  But not all publishers are the same and campaign performance will vary by campaign, advertiser, creative, seasonality, time of day, etc., across publishers.  And the conventional wisdom used to identify high performing publishers frequently eliminates sites that are actually helping to drive performance.