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April 24th Weekly News Summary: We Keep Up With The News So You Don't Have To

April 24, 2020

As we all continue to learn what our “new normal” is and get accustomed to it, there are hundreds of news articles coming out each week and it’s hard to keep up. To help simplify things, we’ll be featuring some of the top news stories every week relating to our industry, and summarizing them for you. We hope this will help you to keep up with the news and how it relates to you.

Shift marketing strategy to acknowledge new reality

Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.

Learn more about marketing strategy from Forbes here: https://www.forbes.com/sites/peggyannesalz/2020/04/23/shift-marketing-strategy-to-acknowledge-new-reality/#73f02d307a4e

Covid-19 is changing Gen Z consumer habits. Here are 5 things marketers need to know

Gen Z recently surpassed the baby boomers as the largest cohort of consumers, so it makes sense that marketers have been scrambling to understand the group. Just as the picture was getting clearer, Covid-19 has thrown a wrench into things, completely disrupting all of our lives, Gen Z included.

Read more from Adweek here: https://www.adweek.com/brand-marketing/covid-19-gen-z-consumer-habits/

American Airlines returns to brand marketing after four-year hiatus

American Airlines has returned to brand-led work for the first time since 2016 with ‘You are Why we Fly’ – a film that looks to explain why planes are still taking off and thank staff for their service during the coronavirus outbreak.

Read more about it from The Drum here: https://www.thedrum.com/news/2020/04/22/american-airlines-returns-brand-marketing-after-four-year-hiatus

LinkedIn publishes data on latest content engagement trends on the platform

In what will come as absolutely no surprise, LinkedIn has reported that it's seeing a massive increase in company posts mentioning 'COVID-19' and 'working from home' at present.

Read more from Social Media Today here: https://www.socialmediatoday.com/news/linkedin-publishes-data-on-latest-content-engagement-trends-on-the-platform/576684/