Is digital marketing an essential part of your plan? If you’re spending budget on digital and not seeing the right levels of return or if you want to take your cross channel media buying to the next level, then this webinar is for you. Our media experts will take you through our Plan, Buy, and Optimize framework to highlight key areas of improvement and actionable insights you can take to get the most out of your digital ad spend today.
During this webinar you will learn about:
- Finding your audience & targeting more effectively
- Optimizing channels and ad placements
- Understanding attribution models
- Testing and optimizing campaigns mid-flight
- Tracking the right metrics and reporting
This webinar is ideal for marketers and agency personnel who have an interest and responsibility for media buying and planning within their organizations.