Most advertising professionals agree that the marketing funnel (while one of the most elementary concepts) is still a relevant tool for campaign success today. By creating brand awareness that is eventually fostered by engagement strategies, the consumer is encouraged to take action. Yet, if you ask most advertising clients what their primary goal is, they’ll say revenue – and rightfully so.
Should the term “cable cutting” pose fear for advertisers who traditionally utilize cable TV as their primary advertising channel? The answer for now is no. People aren’t watching less video, they are simply changing where and how they watch them. Video on Demand or VOD services such as Hulu, Xfinity, and cable apps have video advertising slots in 15-30-60 second timeslots just as they are on television, allowing for relatively simple cross channel integration.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
Industry experts from Mediaocean, Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.