Prioritizing Mobile: The Screen Healthcare Advertisers Can’t Ignore
Nowadays consumers are using their smartphones for everything. Need to set an alarm? Need to call a cab? Need to buy groceries? Almost all our needs have an easy, instantaneous solution by using our phone. In 2017, U.S. consumers, on average, spend at least 5 hours a day on their mobile devices. Strong mobile usage has led to a great shift in how consumers interact with brands both online and in-store, and for that reason brands have been quick to implement mobile in their advertising strategies.
MBuy's VP of Media Operations, Meghan Grienenberger, discusses the 5 ad tech trends small agencies should embrace with caution
Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution
by Meghan Grienenberger for Adotas
When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.
Buzzword Breakdown: Ad Blocking
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
Mobile: The Goliath of China Advertising Campaigns
MBuy takes a look at the rapidly increasing use of mobile in China.