Industry experts from Mediaocean, Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
Mediaocean On Acquisitions And Media Convergence in 2016
by Tobi Elkin for MediaPost
RTBlog checked in with ad tech software firm Mediaocean for thoughts on 2016. Bill Wise, CEO, and Meghan Grienenberger, VP of Media Operations at MBuy, a division of Mediaocean, weighed in with predictions.
CHICAGO, IL, October 19, 2015 — Magnani Continuum Marketing today announced that it has been named agency of record by Oil-Dri Corporation of America for Cat’s Pride®, a leading brand of high-performance lightweight cat litters. Chicago-based Magnani Continuum Marketing will provide creative and strategic marketing support across broadcast, online, digital and social channels. Media planning and purchasing will be handled by Chicago-based MBuy.
MBuy has been appointed by the Los Angeles Tourism & Convention Board (L.A. Tourism) as its international media solutions partner. MBuy was selected based on its travel & tourism experience, media expertise, and technology offerings. As part of the appointment, MBuy will partner with L.A. Tourism’s creative and strategy agency of record, HEILBrice, to drive increased international visitation.
Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution.
Marketers have long struggled to find a common measurement between television and digital. With the introduction of Nielsen Digital Ad Ratings, marketers are presented with a highly accurate method to identify and measure the true audiences exposed to online ad campaigns utilizing a combination of Nielsen panel data with aggregated, anonymous demographic data from online data providers.
MBuy helps independent agencies navigate programmatic advertising strategies and implement real-time bidding capabilities.