Upfronts: Let’s Reset the Base!
From Madison Avenue to Wacker Drive grumbles can be heard surrounding the importance or even the need for annual TV Upfronts. It seems every year we hear the same thing: “TV Upfronts need to change!” but here we are, another year later, talking about Upfronts again.
CMOs: How to Stop Drowning and Start Controlling Media & Data Confusion
Sound familiar? Unstructured big data, traditional/digital channels, creative, brand lift studies, attribution - all happen in isolation. A disconnected repository of rich intelligence and the inability to make sense of it all - that’s been the reality and norm in our industry for quite some time now.
B2B Marketing Exchange Conference
At the B2B Marketing Exchange in Scottsdale, AZ February 19th-21st the MBuy team met performance marketers looking to gain insights on how to optimize buying and sales cycles from a B2B perspective. Here are three key takeaways from the event:
What Cable Cutters Mean for Advertisers
Should the term “cable cutting” pose fear for advertisers who traditionally utilize cable TV as their primary advertising channel? The answer for now is no. People aren’t watching less video, they are simply changing where and how they watch them. Video on Demand or VOD services such as Hulu, Xfinity, and cable apps have video advertising slots in 15-30-60 second timeslots just as they are on television, allowing for relatively simple cross channel integration.
ESTO Tales: Millennials, Data and Why Travel Rocks!
More than 700 travel professionals came together to learn, celebrate and mingle during the annual ESTO Conference. Read about this year's current trends in travel and tourism.
The latest digital advertising trends for savvy travel brands
Savvy travel brands are leveraging their Out-of-Home investments even further by using digital advertising in conjunction with traditional to create multiple touch points. Discover some of the recent tips and trends on engaging consumers to book a trip.
Understanding Viewability - how should you use it for your campaign?
How do you know if your ads are being viewed? Many advertisers are asking themselves that very question.
MBuy's VP of Media Operations, Meghan Grienenberger, discusses the 5 ad tech trends small agencies should embrace with caution
Know Before You Buy: 5 Ad Tech Trends That Small Agencies Should Embrace With Caution
by Meghan Grienenberger for Adotas
When you’re a small agency, you routinely work with limited resources, but clients still expect you to adopt the latest trends to achieve their goals.
Buzzword Breakdown: Ad Blocking
The Buzzword Breakdown is a series of posts where we define common industry terms, how they work, and introduce best practices for using them in the future. Today, we're breaking down ad blocking and providing some tips for your digital campaigns.
The Field Guide to Digital Marketing
The digital industry is fast-paced, complex, and can be overwhelming. Check out our Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast landscape.