MBuy Names Mike Parent as Group Media Director
Parent joins team to support MBuy's growing client base, building strategic campaigns and media buys
Mediaocean, the leading software platform provider for the advertising world, today announced Mike Parent as the new Group Media Director for MBuy, Mediaocean’s leading every-channel media partner. In his new role, Parent will be responsible for driving the growth and management of client accounts, and building cross-channel media campaigns.
“Providing clients with best-in-class media buying and planning services is what MBuy is all about,” said Parent. “I’m excited to join a company that is constantly focused on improving audience engagement and media buying for its clients and prospects.”
As a veteran of the Chicago advertising community, Parent brings 20 years industry experience working at both full service and media agencies. Prior to joining MBuy, he served as a partner at MJP Consulting and managing director and client lead at Mindshare. Working with the likes of RadioShack, Kmart, H&R Block, and Nissan, Parent is a veteran of the Chicago advertising industry, serving as a senior board member of the Chicago Ad Federation.
“Mike’s appointment is a significant hire for MBuy. His deep knowledge and understanding of the industry landscape will be invaluable as we continue to expand our client base globally,” said Meghan Grienenberger, VP of Media Operations at MBuy.