Northwestern College, a private Associate’s degree granting institution, wanted to find new ways to increase leads generated and grow their enrollment numbers so that they can focus on retaining students once they’ve enrolled through to graduation. Their specific goal of building top-of-mind awareness among women ages 18-34 and African Americans ages 18-34, targeting both Northwestern College campuses and online classes to drive traffic to their website. MBuy devised a comprehensive campaign to deliver high-quality leads and enrollments, attracting students with a high lifetime value for finishing their programs. MBuy and Northwestern College implemented a cross-channel strategic media plan using a combination of television, out-of-home, transit, and digital advertising. Working with the same year-over-year budget, MBuy was able to increase enrollment by 52% in the first quarter of 2016.