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Moe's case study

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Moe's Southwest Grill

In the very competitive QSR industry, Moe’s Southwest Grill was searching for a way to reach the right customers to promote their new lunch and dinner specials and drive sales. Moe’s Southwest Grill joined forces with Engauge and MBuy to drive awareness, grow online orders, and determine which creative variations perform best. MBuy utilized intricate targeting tactics to implement a comprehensive strategy that would meet Moe’s Southwest Grill’s goals. The campaign delivered an exceptionally high conversion rate over 2x the industry benchmark of 6.80%. The insights gained into the creative’s performance will also enable smarter media buys for Moe’s in the future.