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LA Tourism - Mobile case study

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LA Tourism - Mobile case study

Discover Los Angeles worked with MBuy to attract adults ages 25-34 in Beijing and Shanghai to L.A. with a mobile-focused campaign. MBuy used a programmatic, digital approach for the campaign by incorporating a full-funnel marketing strategy to ensure that messaging stayed in front of the customer through the entire buying process. Mobile performance proved the strongest, driving users to stay on the site longer.