LA Tourism - LA Performs case study
Discover Los Angeles, whose mission is to advance the prosperity of L.A.’s economy, partnered with MBuy on its digital-only L.A. Performs campaign to drive hotel bookings and attendance to cultural events. Customers were offered a deal: Spend two nights in a Tourism Marketing District (TMD) hotel and receive BOGO tickets to a cultural/performing arts event. The results of the campaign include greater bookings, increased ADR, and low CPC.