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Higher education case study

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Higher Education

MBuy partnered with this particular educational institution to build awareness and drive qualified leads that would increase program enrollment. MBuy worked closely with the client to develop a digital display plan inclusive of targeting tactics such as audience, contextual, and remarketing to increase campaign performance. MBuy’s team of experts constantly monitored the campaign to optimize tactics and drive down the CPA compared to previous campaigns. MBuy’s efforts of constant in-flight optimization for this institution’s wide variety of programs drove $6.6 million in revenue.