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Field guide to digital marketing

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Digital Marketing Field Guide

The digital industry is fast-paced, complex, and can be overwhelming. That's why MBuy has created the Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast and ever-evolving space.

The field guide provides an overview of the digital world, including:

  • The evolution of digital marketing
  • The industry ecosystem
  • Types of advertising creative units
  • Analytics and optimization
  • Attribution and pricing
  • A full glossary of terms, and more