The digital industry is fast-paced, complex, and can be overwhelming. That's why MBuy has created the Field Guide to Digital Marketing - a comprehensive guide to help you navigate the vast and ever-evolving space.
The field guide provides an overview of the digital world, including:
- The evolution of digital marketing
- The industry ecosystem
- Types of advertising creative units
- Analytics and optimization
- Attribution and pricing
- A full glossary of terms, and more