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GEMS case study

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GEMS case study

GEMS World Academy – Chicago, one of the largest school networks in the world, partnered with MBuy in reaching families with the financial means to enroll their children in the highly selective school. MBuy and GEMS implemented a strategic media plan comprising of radio, out-of-home, and digital advertising to effectively influence adults ages 25-54 in Chicago to inquire about and attend the GEMS Open House. These tactics resulted in a low cross-channel CPM, increased RSVPs, and increased attendance.