On Wednesday September 26th, team MBuy attended DigitalSummit Chicago. Like many industries, Media & Advertising has a rapidly changing landscape and the topics were diverse, ranging from “the future of AI” to “back to basics.” These two seemingly opposite concepts actually go hand in hand. As technology enhances and evolves, marketers have more opportunity than ever to deliver customized and personalized messages to their audience.
At no surprise to anyone in the marketing industry, campaigns must run through multiple channels to have a chance of making an impression on their audience. From buses and billboards, to social media platforms and reputable websites, and everything in between, there are countless ways a person can come across and interact with advertising efforts. So how exactly can advertisers simultaneously monitor the delivery and performance across all of these channels in a meaningful way? More importantly - how do marketers account for the fact that these channels work together and create synergy?
This year, MBuy co-sponsored the AdAge Small Agency Conference & Awards in Santa Monica, CA. As a long time sponsor of this event, we are happy to say that each year we find ourselves surrounded by successful innovators and great minds.
In my 20 years of selling media, I’ve learned that there are three critical rules to cultivate and grow a successful business relationship. Certain people communicate differently than others, and you learn to pick things up along the way. My top goal throughout my career has always been to get them to like me, get them to know me and then get them to trust me.
Most advertising professionals agree that the marketing funnel (while one of the most elementary concepts) is still a relevant tool for campaign success today. By creating brand awareness that is eventually fostered by engagement strategies, the consumer is encouraged to take action. Yet, if you ask most advertising clients what their primary goal is, they’ll say revenue – and rightfully so.
Advertising, like many other industries today, faces an age of uncertainty. Rapid advances in technology give brands more options than ever to tell their story to consumers, who are changing how and where they consume media. While this phenomenon is altering the media landscape as we know it – channels like TV that account for the largest advertising investment face the greatest changes.
On Thursday March 8th MBuy hosted our first Thought Leadership Summit: Building Successful Media Strategies in Today’s Complex Landscape. The event took place at the Ace Hotel Chicago, and featured a diverse spectrum of panelists from ABC 7 Chicago, Facebook, and comScore.
Generation Z, also known as iGeneration, iGen, Post-Millennials, and the Homeland generation, will be the focus of the advertising industry itself before you can say “selfie.” Generation Z is defined as persons born between 1995 – 2009. The sweet spot for marketers is the 11 – 16 year old.
The days of trying fit a round peg into a square hole are over. Yet, not too long ago advertisers were marooned into pushing one-size-fits-all creative and hoping that mass appeal messages resonated with the entirety of their audience.