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Nowadays consumers are using their smartphones for everything. Need to set an alarm? Need to call a cab? Need to buy groceries? Almost all our needs have an easy, instantaneous solution by using our phone. In 2017, U.S. consumers, on average, spend at least 5 hours a day on their mobile devices. Strong mobile usage has led to a great shift in how consumers interact with brands both online and in-store, and for that reason brands have been quick to implement mobile in their advertising strategies.