On Wednesday September 26th, team MBuy attended DigitalSummit Chicago. Like many industries, Media & Advertising has a rapidly changing landscape and the topics were diverse, ranging from “the future of AI” to “back to basics.” These two seemingly opposite concepts actually go hand in hand. As technology enhances and evolves, marketers have more opportunity than ever to deliver customized and personalized messages to their audience.
This year, MBuy co-sponsored the AdAge Small Agency Conference & Awards in Santa Monica, CA. As a long time sponsor of this event, we are happy to say that each year we find ourselves surrounded by successful innovators and great minds.
On Thursday March 8th MBuy hosted our first Thought Leadership Summit: Building Successful Media Strategies in Today’s Complex Landscape. The event took place at the Ace Hotel Chicago, and featured a diverse spectrum of panelists from ABC 7 Chicago, Facebook, and comScore.
Ryan Saurer joins MBuy from Boost Media with an extensive advertising background, having worked for media companies in San Francisco, New York, and Chicago. Ryan brings a wealth of knowledge from his time at Ziff-Davis, DoubleClick, and Google. We are enormously excited to have Ryan leading our Media Operations and Sales teams, and asked him a few questions to get to know him more:
MBuy is a longtime sponsor of Ad Age Small Agency Conference & Awards because we believe small agencies have big ideas and deserve acknowledgement and a platform to learn and grow. This year MBuy was provided the opportunity to deliver opening remarks for the event. Addressing current challenges in the space, our VP of Analytics, Neha Misra delivered a well-received discussion speech on how agencies can leverage convergence to transition from project to AOR status.