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Highlights from the Modern Healthcare's 3rd Annual Strategic Marketing Conference where industry leaders discussed trends and best practices in healthcare branding and marketing. 

Highlights from the 3rd Annual Hospital Marketing and Communications Summit where thought leaders from hospital and health systems discussed consumer-centric strategies to gain a competitive edge in a crowded marketplace. 

Read some highlights from eTail East to see how brands are using mobile apps, an omni-channel strategy, and data to optimize customer experience in retail.

Read some highlights and tips from the AdAge Small Agency Conference, including starting your first agency, project vs. AOR work, and more.

How do you know if your ads are being viewed? Many advertisers are asking themselves that very question.