April 17th Weekly News Summary: We Keep Up With The News So You Don't Have To
Kelsey Headley
As we all continue to learn what our “new normal” is and get accustomed to it, there are hundreds of news articles coming out each week and it’s hard to keep up. To help simplify things, we’ll be featuring some of the top news stories every week relating to our industry, and summarizing them for you. We hope this will help you to keep up with the news and how it relates to you.
Opinion: 4 ways the pandemic is fast-forwarding our industry for the better
Amid the catastrophic damage, COVID-19 has at least accelerated the adoption of some inevitable—and welcome—changes within marketing and media.
Read the opinion piece from Ad Age here: https://adage.com/article/opinion/opinion-4-ways-pandemic-fast-forwarding-our-industry-better/2250256
Why Potbelly is the brand you should be watching for social creativity
Despite dine-in orders making up a daunting 75% of the chain’s business before the pandemic, Potbelly has managed to keep most of its 500 locations open for delivery and curbside takeout—while also finding creative ways to build on its emerging image as a place to gather for lunch.
Read more about it from Adweek here: https://www.adweek.com/creativity/why-potbelly-is-the-brand-you-should-be-watching-for-social-creativity/
Creative Works: the best ads produced remotely amid lockdown captivity
The Drum has handpicked the most inventive creatives they’ve seen so far from brands that were created during lockdown.
Check out the brands and their creatives here: https://www.thedrum.com/news/2020/04/16/creative-works-the-best-ads-produced-remotely-amid-lockdown-captivity
Even Google and Facebook may face an ad slump
Google’s and Facebook’s advertising businesses, which have roughly tripled in combined size over the last five years, may be headed for a rare stumble as the coronavirus pushes the global economy into a tailspin.
Ready more from the New York Times here: https://www.nytimes.com/2020/04/14/technology/coronavirus-google-facebook-advertising.html