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Become.com case study

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Become.com

To drive qualified leads and sales to affiliated merchant sites, Become.com’s in-house media team turned to MBuy to help build an effective strategy utilizing MBuy’s sophisticated programmatic and targeting capabilities while maintaining an aggressive CPC target. Become.com leveraged MBuy’s dynamic content capabilities to deliver personalized creative targeted to the needs of customer segments or individuals, in order to drive more relevant leads and sales. Their MBuy campaigns have exceeded ROI expectations by nearly 40% to date.